Imagine that we buy a monitor and its input does not match our video card, even though it has the same type.That's why certain standards apply. In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.
But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time. Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company.From small ones to big ones? it is known that on a different scale. However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.